Consumer experience (CX) should be at the core of any retail brand’s strategy. The importance of CX not only extends to the buying experience but also has a tangible effect on a retailer’s bottom line. Forbes writes that “89 percent of customers say they have switched brands because of poor CX”. Understanding the customer journey is about learning what customers experience from the moment they begin considering a purchase, and then working to make the journey toward buying a product or service as simple, clear, and efficient as possible. Come hear Gwen Morrison (CEO, The Americas and Australasia at The Store/WPP Global Retail) and Stefan Weitz (Chief Product and Strategy Officer of Radial Inc.) lay out a roadmap to removing friction from six key points in the buying process. They will cover topics like how to attract and engage customers, inventory management tips, efficient payment processing, order routing, and seamless customer service and returns.
New algorithms, powerful new compute technologies, and access to massive amounts of digital information have created significant opportunities for the rapid growth and adoption of machine learning techniques all around us. eCommerce has been an early adopter, though it is still very early days, and the possibilities to delight customers with these technologies are endless. Entrepreneurs everywhere should be looking for ways to incorporate the benefits of machine learning into their businesses. Sebastian will give an overview of machine learning in ecommerce and some of the early impacts at Amazon.