Marketing

Filtering by: Marketing

May
3
10:30 AM10:30

One Night Stand: How Can Your Brand Trigger Desire and Build Emotional Connection?

Speaker:

Amir Fayo
Amir Fayo

Learn the secrets behind how to align emotional sentiment with your brand. Amir Fayo is a highly creative strategic brand builder with an accomplished entrepreneurial and corporate career history innovating concepts and launching numerous product categories and brands that create consumer, brand and business value. Amir has extensive experience with high profile global fashion, retail, hospitality, banking, real estate, transportation, luxury goods, technology, media, entertainment, food and alcohol consumer facing brands.

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May
3
10:15 AM10:15

From Seattle to Rome: Why an Amazon SVP returned home to transform his government

Speaker:

Diego Piacentini
Amazon/Italian Government

Alex Torrenegra
Torre

Never before has the chasm between the private and public sectors been so deep. While companies innovate at breakneck speed, governments continue to move slow and fitfully. How can the two communities cooperate in order to improve public services and protect the rights of citizens? How should the government leverage AI and big data? How will the private and public sector shape the future of work? Answering these pressing questions is Diego Piacentini, a former SVP at Amazon, who took a two-year sabbatical to transform the way Italy's government does business. Joining him is Alex Torrenegra, the Endeavor Entrepreneur behind Torre and the founder of Democrracy, a project to reimagine democracy in the digital age.

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May
2
2:00 PM14:00

Hello my name is Awesome: How to Brand & Name your Products so they Stick

Speakers:

Alexandra Watkins
Eat My Words

What makes a brand name stick versus fall flat? In this session, brand naming expert Alexandra Watkins will help entreprneuers craft product and brand names that help them stand out. From Google to Frito-Lay, Alexandra's clients have her on speed dial because they consistently deliver fresh, unexpected, love-at-first-sight company names, product names and taglines.

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May
2
11:30 AM11:30

Hollywood Comes to Advertising; Why Mobile Video is a MUST not a Maybe

Speaker:

John Farrell
Acelera Capital

Pablo Slough
Google

Run by former head of Youtube Latin America, John Farrell and Google’s Head of Performance Marketing Solutions, Pablo Slough, this session will highlight marketing strategies in the digital age. Attendees should expect to learn about video and mobile, and how these mediums should be incorporated into their marketing efforts to reach more users and create brand awareness.

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