Market Entry

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May
3
10:15 AM10:15

Lessons on navigating hypergrowth from Garena - SE Asia's Most Prominent Unicorn

Speaker:

Interviewer:

Garena, perhaps not a household name in Silicon Valley, is THE MOST valuable tech company in Southeast Asia that is valued at $4B USD. During this session, Nick Nash–Garena's Group President–will lead us on his journey of scaling Garena across 7 countries in Southeast Asia and Taiwan. As Garena’s Group President, Nick helped the company transition from a prominent games publisher to one with multiple platforms including financial services and e-commerce that have only increased Garena's value. But his success does not stop there—Nash has helped Garena thrive in the face of hypergrowth all while scaling his personal leadership, introducing new product innovations and raising multiple rounds of venture capital. Join us as we navigate Garena's journey of rapid growth.

 

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May
2
2:00 PM14:00

Unknown Unknowns: Mysteries of New Markets

Speakers:

Arvind Rajan
Cricket Health

Paul Walborsky
New York Times

Chris Misner
Apple

Great leaps forward often begin with a step into the unknown. As a company scales its business to new markets, it faces new clients, new competitors, new market segments, and often new languages and cultures. This session brings together three executives that have lead global expansion for their companies: Arvind Rajan (formerly LinkedIn), Chris Misner (formerly Apple), and Paul Walborsky (New York Times). This panel will discuss what they wish they would have known beforehand and explore frameworks to help entrepreneurs avoid the common pitfalls in global expansion.

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May
2
11:30 AM11:30

Product Passport: Strategies for Going global

Speakers:

Mauro Schnaidman
Jafra Cosmetics

Michele Levy
Melissa Shoes

Like any long distance relationship, expanding your brand globally takes extra effort. You're not there in person to see, touch, and manage every customer interaction. In this consumer product-focused session, two rockstar Endeavor mentors, Michele Levy (Melissa Shoes) and Mauro Schnaidman (Jafra Cosmetics; Sara lee formerly) lay out their blueprints for market expansion. This is a must-see session for entrepreneurs working to translate their brand to a new audience with a different set of needs and assumptions.

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May
2
11:30 AM11:30

Speed is the Ultimate Startup Weapon

Speaker:

Mike Cassidy has been CEO and co-founder of 4 successful startups including one which was acquired for $500 million and another which was acquired for $100 million. All 4 of his companies were acquired approximately only 2 years after launching their flagship product. Mike will speak about how he uses speed in all aspects of his startups as a key competitive weapon: in raising money, in hiring the team, in building the product, in signing strategic deals, and more.

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May
2
11:30 AM11:30

Market Matters Most - What I Learned from Steve Jobs

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Interviewer:

A unique product and a stellar team are important, but if you don’t have a big enough market nothing else matters. Product/market fit is a precondition for success — build a great product and the people will come. Sounds like a simple enough formula, right? So, why is it that +85% of startups fail? It is a well documented fact that the number one reason companies fail is lack of market. Most companies build a product and hand it off to the right brain folks down the hall to “market” it. But that’s not how we did it at Apple. At Apple, we believed that a brand is the sum total of interactions a person has with the company and our products, and we designed every single one of those interactions for magic and delight. As a life-long marketers who has built the world’s most beloved brands and launched some of the most iconic products and services of our time, creating a market for a product that has never existed before takes work. Multiply that by 10 in a time-starved world with an 8-second attention span. Market development requires just as much investment as product development. And just like building great products is equal parts art and science, so is building great markets.

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May
2
10:30 AM10:30

The Science of Innovation

Speaker

Taddy Hall
Nielsen

Innovation has been practiced like medieval medicine in which conventional wisdom, common sense, and inherited beliefs – not science -- dominate decision-making. There is a much better way. Participants in this workshop will apply proven principles and valid theory to shape and improve their own innovation and growth efforts. The session leverages the research and client work performed by Harvard Business School Professor, Clayton M. Christensen, and Nielsen Breakthrough Innovation Leader, Taddy Hall. Prof. Christensen and Taddy have collaborated for more than a decade, and this session will bring the essence of their work to bear on the specific business and growth challenges faced by participating entrepreneurs. Participants will leave energized, confident, and focused – knowing what to do and how to do it – making their innovation aspirations a high-growth reality.

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