Unknown Unknowns: Mysteries of New Markets

Speakers:

Arvind Rajan
Cricket Health

Paul Walborsky
New York Times

Chris Misner
Apple

Great leaps forward often begin with a step into the unknown. As a company scales its business to new markets, it faces new clients, new competitors, new market segments, and often new languages and cultures. This session brings together three executives that have lead global expansion for their companies: Arvind Rajan (formerly LinkedIn), Chris Misner (formerly Apple), and Paul Walborsky (New York Times). This panel will discuss what they wish they would have known beforehand and explore frameworks to help entrepreneurs avoid the common pitfalls in global expansion.