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Product Passport: Strategies for Going global


Mauro Schnaidman
Jafra Cosmetics

Michele Levy
Melissa Shoes

Like any long distance relationship, expanding your brand globally takes extra effort. You're not there in person to see, touch, and manage every customer interaction. In this consumer product-focused session, two rockstar Endeavor mentors, Michele Levy (Melissa Shoes) and Mauro Schnaidman (Jafra Cosmetics; Sara lee formerly) lay out their blueprints for market expansion. This is a must-see session for entrepreneurs working to translate their brand to a new audience with a different set of needs and assumptions.