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Let My People Go Surfing: The Education of a Reluctant Businessman



Yvon Chouinard doesn’t have a cell phone. He takes the entire summer off. He blatantly admits that he has never respected the profession of being a businessman, as “business... has to take the majority of the blame for being the enemy of nature. Yet he founded a business that grossed over $600 million in revenue in 2013 while advocating for environmental causes and actively encouraging its consumers to not buy its products. Patagonia embodies Yvon’s uncompromising commitment to sustainability, dedication to quality, living simply, and enjoying and preserving nature. Endeavor Entrepreneur and CEO of Conexia Sebastian Letemendia will interview Yvon Chouinard about building such an iconic brand, maintaining a mission, his unconventional business model and leadership style, and how he hopes to impact the world.

About Patagonia: Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $78 million in grants and in-kind donations since 1985.

Earlier Event: May 2
Commerce 3.0
Later Event: May 2
Founder F#$kUps Open Mic