Next Level Leadership: Pairing Business with Creativity

Strauss Zelnick
Zelnick Media Capital

Speaker:

 

Strauss Zelnick is the Chairman and CEO of Take-Two Interactive Software which has published games including Grand Theft Auto to NBA2K. Its titles garner average Metacritic ratings that are among the highest in the industry and the vast majority of its AAA releases become multi million unit sellers. Despite running one of the world’s biggest video game companies, Strauss is not a gamer himself. He drives development by building a rockstar creative team and supporting their vision with top marketing strategies. "It's my job to attract, retain and provide the resources to the best creative talent in the business," says Zelnick. "And [it's my responsibility] to make sure that when they deliver a product that we have the best marketing." Come take advantage of an open Q&A session with Strauss Zelnick.

This session is applicable to all CEOs, especially those leading creative teams.