Verónica Pascual Boé


 Aerospace Engineer, MBA, Exec. Master in Positive Leadership & Strategy. Verónica began her international career in a multinational leading company in the construction sector (Paris, London). In 2004 she joined the family business, ASTI, through different positions within the company. At the end of 2006 she became CEO and in 2008 she bought the company by acquisition of 100% of its shares, a turning point that marked a new path and direction for the business. 

After this step, Veronica Pascual has led a comprehensive transformation process in the company achieving a significant growth in turnover, a huge boost in its internationalization and strengthening R&D processes to ensure technologically advanced and proprietary solutions. This process has conducted to, among others, signing strategic framework agreements worldwide for the automation of the intralogistics processes of several multinational companies in different sectors as Automotive, Food, Pharma, Cosmetics and Aeronautics industry. 

ASTI provides automated intralogistics solutions for large manufacturers, streamlining production processes and cutting operational costs. This is made possible by Automatic Guided Vehicles (AGVs) which allow goods to efficiently move throughout industrial facilities. ASTI is the first European manufacturer of Auto-guided vehicles, according to the annual ranking made by the Hannover University in 2015. 

Verónica Pascual is also member of the worldwide prestigious high potential entrepreneur network, Endeavor and President of the Industry 4.0 Commission and Vice-President of Skills Development of AMETIC, Spanish Association for Electronics, Information and Communications Technologies, Telecommunications and Digital Content Companies.