Brand Architect / strategist / Emotional Branding
Highly creative, business savvy, strategic brand builder with an accomplished entrepreneurial and corporate career history innovating concepts and launching numerous product categories and brands that create consumer, brand and business value. Extensive experience with high profile global fashion, retail, hospitality, banking, real estate, transportation, luxury goods, technology, media, entertainment, food and beverage consumer facing brands. In-depth expertise in all elements of full life cycle brand marketing and retail concept development, with ideation, market research, trend analysis, consumer insights, sourcing, product positioning, licensing, packaging, marketing campaigns, channel distribution and launch. Proficient at leading and motivating global cross-functional teams consisting of employees, suppliers, partner factories and clients. Insightful consumer trend forecaster with a strong design sense, a multicultural mindset and a high level of emotional intelligence. Trilingual in English. French and Arabic.
Projects and Brands has been reviewed and mentioned by many international publications as the NY times , Daily Mail UK and Monocole magazine.
Founder and Principal Consultant
Work with start-up and established brands to create new concepts, position them in new markets and increase sales; and create and build new product and brand concepts globally. Selected achievements include:
• Created the vision and business model for few luxury boutique hotels – Missoni Hotel -Italy, Library Hotel -Hong Kong , The Generator -Paris and Crosby street -NYC.
• Developed the vision and led the creative direction for a unique new real estate company YOO in London by introducing innovative designers such as Philip Stark and Marcel Wanders.
• Led the creative direction, branding, brand strategy , and positioning for the Italia online the largestItalian digital holding company.
• Developed the vision ,creative direction and new positioning for the fashion label Kenzo -Paris.
• Created the vision , brand strategy for the global expansion of Dean & Deluca.
• Built the vision, creative direction and opened three of the most successful home grown brands in Egypt – NOLA ,TBS and Maison 69.
• Created the vision, strategy and interior design for Zooba, the first street food brand in Egypt.
• Designed the visual branding and created the new positioning for Pagine Gialle the digital Yellow Pages of Italy.