Mariah Chase is a leading fashion, retail and digital commerce executive, and has served since late 2013 as the CEO of ELOQUII, the pioneering e-commerce destination for contemporary fast fashion in sizes 14 to 24. The strategies Mariah is leading include championing broad-ranging efforts to capitalize on digital and social media to engage with customers, as well as innovative data-based marketing strategies, to create a fashion destination and community for this deeply underserved customer – who comprises 65% of the American apparel market ($20 billion annually). Under Mariah’s leadership, ELOQUII has substantially expanded its customer base and delivered exceptional sales growth, entered into exciting partnerships with brands such as Stone Fox Bride and expanded its leadership team, attracting executives from top retailers.
Before leading ELOQUII, Mariah most recently co-founded Send the Trend, an e-commerce site for fashion accessories and prestige beauty items that was acquired by QVC in 2012. There she worked across all aspects of the end-to-end customer experience, partnering with Send the Trend’s head of technology and QVC’s leadership to lead the post-acquisition integration. Prior to that, Mariah was President of Kara Ross New York and the SVP of Fashion at Designers Management Agency. From 2008 – 2012, she also managed Christian Siriano. Over the course of her career, Mariah has raised over $30 million in equity from top tier venture capitalists and investors across multiple businesses. Mariah is a frequent commentator on the plus-size market, appearing on CNBC and Cheddar, as well as Bloomberg and others, and has spoken at several recent retail conferences, including ShopTalk and WWD Digital. Mariah graduated from Harvard University.